The Revival of FRITZE LACKE

“Everyone takes coatings from O. Fritze(*) because in coatings Fritze is at the top” – this is the translation of the famous slogan of FRITZE LACKE, a Viennese brand that has a history of almost 110 years. The Logo, which was drawn by the well-known painter Adolf Karpellus represents a young painter’s apprentice who has slipped on the freshly painted floor, his arms and legs stretched far away – he made a “Fritzelack”. This expression has even prevailed in the Viennese colloquial language and is used when an athlete makes a spectacular fall. Due to its long history and tradition the Austrian post dedicated a special stamp to FRITZE LACKE in 2016.

Cornelia Camondo, Marketing Director Helios Group said:

“The brand captures not only a long history, but also the excellent reputation of a top quality brand. It is all these values that oblige us, as the owners of the brand, to strengthen FRITZE LACKE in Austria again and make it fit for the future.”

The name FRITZE LACKE should be a synonymous for excellent colors and coatings and should be the preferred brand for our customers also in the future. That’s why the brand comes step by step with a new logo and the new modern design. The product range will also be improved and will offer only carefully selected and high-quality product solutions for walls, wood and metal surfaces under the name FRITZE LACKE. The packaging design will be reworked and turned into a fresh, light and modern style – fitting to the playful soul of the brand. The overall concept will simplify the system and structure of the portfolio in order to help customers finding the right product.

New printing materials, a new product catalogue and a new product presentation will positively contribute to the company image on the market.

(*) The roots of Fritze Lacke reach back to the year 1876, when Otto Fritze founded the coatings company » Hetzendorfer paint and varnish factory O. Fritze « in Vienna.