- Posted by: Helios Group Press
- Category: Press
Helios Refinish at Automechanika Frankfurt 2016 – The World’s Leading Trade Fair for the Automotive Service Industry.
Held from 13th to 17th September 2016 the fair attracted 136,000 visitors from over 170 countries and encountered a record 4,820 exhibitors.
The Automechanika Frankfurt is proved to be a great success Helios Group. All refinish brands, new and the ones with long tradition were exhibited for the first time under the umbrella brand Helios Refinish. Mobihel, well established top mid range refinish brand was introduced with completely new image, packaging design and communication. S.M.A.R.T. as new refinish brand attracted a lot of interest with its compact range of top quality refinish products at a fair price and best professional user experience possible. Big hit was also new small industry program Gravihel for which we hope it will become one of the leading brands.
Visitors warmly welcomed Helios Refinish after our 10-year absence from the fair. The number of visitors on the booth exceeded our expectations. Helios Refinish appearance and communication were fresh and innovative, attracting many people to the booth.
Apart from products we also announced new Mobihel 2017 calendar. This will be its third editon in a row and this year it will be introduced with different content and communication, aiming to reach a wide range of Mobihel end-users. You can find out more on: www.helios-refinish.com.